In August, Google announced that they were going to pay people to collect data for their local search solution. This program, aimed at college students and stay at home mothers, agreed to pay $2 for pictures and data on local businesses, and a further $8 when the data collected was verified by the business owner. InsiderPages.com has hit on an interesting idea to improve their data. Rather than paying people to enter reviews into their system, they do mini online fundraisers. Any organization attempting to raise money can do so through this program, but only for a 3 week window.

What are the qualifications for this program? You have to be an organization that’s attempting to raise money. So anything from schools to little league teams to national charities count. The program FAQ’s don’t state whether an organization can run through this program more than once, and if so what the timeline restrictions would be, but they claim that in the 3 week period organizations typically raise from $1,000 to $10,000, not bad for a program that pays $1.50 for the first review of a business, and $0.50 for subsequent reviews. So, for organizations looking to generate some funds, this seems like a no-brainer, as long as you can mobilize people behind the program for those 3 weeks.

It’s a great way for them to improve their data, to get their brand out to people, and to help organizations that need the help, so kudos to InsiderPages.

Filed under: Non-Profits on Monday, November 5th, 2007 by Simon Heseltine |
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