Are you a non profit that is looking for a cheaper method to process your online credit card donations in the coming year? Well thanks to Google you can use Google Checkout free of charge through at least the end of 2008. That means no processing, setup or gateway fees. In addition to being free for non profits, it’s also convenient for potential donors since they can make a donation with just their Google login.

In addition, by using Google Checkout you will also have the added benefit of having the Google Checkout badge displayed on your AdWords ads. This will allow your ad to stand out from your competition which can be a significant factor in drawing a larger share of searchers to your site.

Google Checkout should then be combined with a Google Grants account to potentially drive a considerable amount of donation revenue without any out of pocket expenses. For help in taking advantage of these programs check out this post on how to apply for a Google Grants account and this one on how best to leverage your Google Grants account.

Since Google is willing to provide this service free of charge there is no excuse to not at least test and see the impact it can have on your non profit organization and see if you can help allow more dollars to go directly to the causes that it supports.

Filed under: Non-Profits, PPC on Thursday, December 13th, 2007 by Nate Linnell |
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