Hey there, I’m Simon – a born and bred New Yorker with a passion for unraveling the mysteries of SEO. With over two decades in the game, I’ve seen it all, from the early days of keyword stuffing to today’s AI-driven search landscape. I cut my teeth helping local businesses in the Big Apple climb the search rankings, and now I’m sharing my no-nonsense, straight-talking insights with the world through this blog.

When I’m not decoding Google’s latest algorithm update or speaking at industry conferences, you’ll find me exploring NYC’s food scene or catching a Knicks game. My mission? To cut through the SEO noise and help businesses of all sizes navigate the ever-changing digital landscape. Stick around, and let’s demystify search together – New York style.