Author: Simon
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European SEO in 2024: Why You Can’t Just Copy-Paste Your US Strategy
Hey digital warriors! Simon here, and today we’re crossing the Atlantic to talk about something that’s been coming up a lot in my consulting sessions: European SEO. Trust me, if you think you can just translate your US content and call it a day, you’re in for a rough awakening. The European Search Landscape: It’s…
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Google’s Throwback: The Return of Paginated Search Results
Well, well, well. Just when you thought you had Google figured out, they pull a fast one on us. Word on the street is that Google’s shifting back to paginated search results. That’s right, folks – we’re talking about the return of the “Next” button at the bottom of the search results page. Let’s unpack…
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The Google API Leak: Unveiling the Search Giant’s Inner Workings
In May 2024, the search engine optimization (SEO) world was rocked by an unprecedented leak of Google’s internal API documentation. This massive trove of information, comprising over 2,500 pages and 14,014 attributes, offers a rare glimpse into the inner workings of the world’s most influential search engine. The leak, initially shared with industry veteran Rand…
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AI’s Seismic Shift in Search and Reputation: What You Need to Know
Listen up, folks. We’re living through a revolution in search and reputation management, and AI’s the driving force. I’ve seen plenty of changes in this industry, but nothing quite like this. Let’s break it down. The AI Awakening in Search Remember when we thought RankBrain was a big deal? That was just the appetizer. Now…